services
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1. Hej Scandi Intro
20-minute introductory call to explore your brand, market potential and cross-border opportunities between Scandinavia and Austria.
2. Scandi Market Check
60-minute strategy session with initial cultural insights, market opportunities and tailored recommendations for your Scandinavian/Austrian market entry.
3. Landing Page & Market Entry
Development of a culturally adapted landing page and first digital campaign to validate the market and generate initial demand.
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Understanding Scandi/Austrian target behaviour & expectations
Adapting your positioning for the market
Structuring your offer for higher conversion
Clear roadmap for sustainable growth
(incl. on-site workshop)
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Ongoing activities to build visibility, demand and bookings from the new market.
Paid campaigns & retargeting to reach Scandi/Austrian audiences
Content & social presence tailored to Scandinavians/Austrians
Email marketing & automation for repeat bookings
Influencer collaborations & partnerships in Scandinavia/Austria
Available in flexible monthly setups
for premium lifestyle, culinary brands & hospitality entering the Scandinavian or Austrian market
SCANDIS are different
Scandinavian guests value simplicity, transparency and authentic, well-designed experiences. Whether in nature, culture or city environments.
They book based on trust and clarity, not on complexity or overpromising.
Authentic visuals outperform staged perfection.
Clear messaging converts better than layered storytelling.
In a market with high purchasing power and low price sensitivity, credibility is what drives demand.
selected projects
A culturally adapted landing page created for the Scandinavian market for a well-known Austrian wellness hotel, supported by a dedicated domain that builds long-term organic visibility for the hotel.
Based on the hotel's existing identity, I reinterpreted the look & feel, visual language and messaging to resonate with Scandinavian aesthetics and expectations.
The concept "Alpinsk Wellness" creates an authentic connection between the Alps and Scandinavian search behaviour, helping the hotel attract new audiences through both thoughtful design and organic search visibility.
Combined with ongoing digital campaigns, the project builds long-term visibility through a mix of organic search and targeted marketing.
A culturally adapted landing page created for the Scandinavian market, showcasing one of Salzburg's most design-focused boutique hotels, supported by a dedicated domain that builds long-term organic visibility for the hotel.
Rather than simply presenting the hotel, I curated a visual experience that reflects its unique atmosphere. Through carefully selected imagery, storytelling and messaging, visitors immediately understand what a stay feels like; from slow mornings and thoughtful design to exploring Salzburg's cultural highlights. The founder couple's architectural vision and the hotel's character become part of the story.
To encourage interaction and build long-term relationships, the project is supported by a targeted giveaway campaign, helping the hotel grow a qualified Scandinavian audience while creating lasting connections beyond a single visit.
A culturally adapted landing page created for the Scandinavian market, bringing together the three hotels of the Eder Collection through their shared philosophy of design, alpine lifestyle and Austrian joie de vivre.
Rather than presenting each hotel individually, I built the experience around what connects them: thoughtfully curated design, authentic alpine living and a modern interpretation of hospitality. Through carefully crafted storytelling, visual direction and culturally adapted copywriting, Scandinavian visitors are introduced to the Eder Collection as one distinctive lifestyle brand, while still discovering the unique personality of each hotel.
To support the landing page, I developed individual Meta campaigns for every hotel, each with its own creative angle: from adults-only and alpine lifestyle to family adventures. Together, the campaigns create a consistent brand experience while speaking to different audiences and travel motivations, building awareness and inspiring Scandinavian travellers to rediscover Austria through a fresh, contemporary perspective.