services
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1. Hej Scandi Intro
20-minute introductory call to explore your brand, market potential and cross-border opportunities between Scandinavia and Austria.
2. Scandi Market Check
60-minute strategy session with initial cultural insights, market opportunities and tailored recommendations for your Scandinavian/Austrian market entry.
3. Landing Page & Market Entry
Development of a culturally adapted landing page and first digital campaign to validate the market and generate initial demand.
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Understanding Scandi/Austrian target behaviour & expectations
Adapting your positioning for the market
Structuring your offer for higher conversion
Clear roadmap for sustainable growth
Identifying relevant partnerships & collaboration opportunities
(incl. on-site workshop)
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Ongoing activities to build visibility, demand and bookings from the new market.
Paid campaigns & retargeting to reach Scandi/Austrian audiences
Content & social presence tailored to Scandinavians/Austrians
Email marketing & automation for repeat bookings
Influencer collaborations & partnerships in Scandinavia/Austria
Available in monthly packages or a cultural advisory set-up
for premium brands within: hospitality, beverage/culinary and lifestyle between Austria and Scandinavia
scandinavians are different
And Danes are a great place to start…
Austria already holds a strong position among Danish travellers. Based on overnight stay data, market potential and ongoing exchange with the Austrian National Tourist Office, Denmark is therefore my starting point when building a Scandinavian market presence.
75,000+
Danish travellers reached per month
on average per hotel
10,000+
Landing page visits per month
on average per hotel
Danish guests value simplicity, transparency and authentic, well-designed experiences. Whether in nature, culture or city environments.
They book based on trust and clarity, not on complexity or overpromising.
Authentic visuals outperform staged perfection.
Clear messaging converts better than layered storytelling.
In a market with high purchasing power and low price sensitivity, credibility is what drives demand.
SELECTED PROJECTS
DAS EDELWEISS Salzburg Mountain Resort
DAS EDELWEISS brings together five star hospitality, contemporary alpine design, exceptional wellness and gastronomy in the heart of Großarl.
For its Danish market entry, the challenge was not simply to communicate luxury, but to translate what luxury means to a Scandinavian audience. This became ÆGTE ALPIN LUKSUS, a positioning centred around quality, authenticity, design and experiences rather than traditional ideas of opulence.
The concept allows the resort’s scale and five star offering to remain visible while communicating it through a more understated Scandinavian lens.
Based on market and audience research, the positioning comes to life through a dedicated Danish landing page, culturally adapted content, strategic campaigns and ongoing market development.
GENUSSDORF GMACHL bei Bergheim
Genussdorf Gmachl combines generations of family hospitality with wellness, regional gastronomy and the feeling of a small Austrian village, just outside Salzburg.
For its Danish market entry, I focused on what makes the experience particularly relevant beyond the traditional Austrian wellness holiday: space to slow down, alpine surroundings, local food and genuine family run hospitality.
This became ALPINSK WELLNESS, translating the Gmachl experience into a simpler and more Scandinavian way of communicating wellbeing, nature and Austrian hospitality.
The positioning comes to life through a dedicated Danish landing page, culturally adapted content and targeted digital campaigns.
THE EDER COLLECTION
(Hotel Sepp, Hotel eder, Hotel FriDa)
Eder Collection brings together three different interpretations of alpine lifestyle in the heart of Maria Alm: eder, SEPP and FriDa.
Rather than fitting all three hotels into one traditional Austrian story, the Scandinavian positioning celebrates exactly what makes them different: the vibrant alpine lifestyle and social spirit of Hotel eder, adults only design and laid back living at SEPP, and playful family experiences at FriDa.
Under ØSTRIGS HIPPESTE ALPEHOTELLER, each hotel keeps its own character while becoming part of one recognisable story for the Scandinavian market.
The concept comes to life through a dedicated Danish landing page, culturally adapted content and targeted digital campaigns.
HOTEL SCHNEIDER am Obertauern
Hotel Schneider combines one of Austria’s most snow reliable ski destinations with contemporary design and the warmth of a family run hotel.
For its Danish market entry, I developed a positioning around three qualities particularly relevant to Danish ski travellers: snow reliability, design and personal hospitality.
At the heart of the concept is what makes Schneider different from larger alpine resorts: generations of family hospitality, returning guests and a highly personal experience, combined with direct access to the slopes and contemporary comfort.
The positioning comes to life through a dedicated Danish landing page, culturally adapted content and targeted digital campaigns.
SEEVILLA am Wolfgangsee
Set directly on Lake Wolfgang, Seevilla brings together two things Scandinavian travellers naturally gravitate towards: design and water. Topped off with Seevilla’s stunning mountain surroundings, making it an unique alpine lake experience for Scandinavians.
For its Danish market entry, I translated this distinctive setting into ALPIN SØLIV, a positioning built around the rare combination of alpine nature, lakeside living and genuine hospitality.
Rather than presenting Seevilla as another Austrian mountain retreat, the concept puts the lake at the heart of the experience while keeping the Alps ever present. Swimming in the lake, exploring the surrounding mountains, slowing down in the sauna and enjoying refined cuisine all become part of the same experience.
Based on market and audience research, the positioning comes to life through a dedicated Danish landing page, culturally adapted content and targeted digital campaigns, creating a distinct presence designed to build visibility and demand in Denmark.