STORy 1
PREMIUM VITAMINS
Standing Out in a Sea of Sameness
An Austrian vitamin startup had a clear vision: to be perceived as authentic, premium, and holistic. But there was a catch – the wellness market was overflowing with look-alike competitors, and the budget was tight.
That’s where I came in. Together we built a social media strategy designed to spotlight the brand’s unique voice. I created eye-catching templates and scroll-stopping content, paired with engaging newsletter campaigns that nurtured a loyal community.
The value for followers: regular health background knowledge, monthly well-being and product tips, and creative recipe ideas connected to the vitamins – making the brand both useful and inspiring in everyday life.
The result? A brand that no longer blended in – but stood out as a fresh, trustworthy voice in a crowded market.
STORy 2
Aesthetical Medicine
Bringing Natural Beauty to Life
An established aesthetic surgeon with practices across several Austrian cities and Dubai wanted to highlight what set him apart: years of experience, a deeply empathetic approach, surgical precision, and above all, uncompromising aesthetic quality.
The mission: to celebrate and enhance women’s natural beauty – creating a lifestyle feeling where clients feel confident, comfortable, and radiant at any age and with any body shape.
My approach: I developed a holistic social media strategy that combined clear brand identity with elegant design. I created a consistent CI, layout templates, and content that invited potential clients to dream, while at the same time reducing fears through transparent insights into treatment processes and patient journeys.
The value for followers: inspiring content that sparks aspiration, builds trust through education, and conveys a sense of reassurance and belonging.
The result: a digital presence that reflects the surgeon’s philosophy – blending professionalism, empathy, and aesthetic excellence – and resonates with women seeking both beauty and confidence.
STORy 3
AUTRIAS OLDEST WHEATBEER
Tradition Meets Innovation: Brewing Beyond Borders
Austria’s oldest wheat beer brewery has been rooted in the heart of Salzburg since 1901 – with a clear mission: to preserve tradition while pushing boundaries. With innovations like gluten-free wheat beer, the brewery is already well known in neighboring German-speaking countries. So why not take the next step into Denmark?
Say no more. I developed content that paired tradition with modern flair – making the pure taste of Austria only one click away for Danish consumers.
The value for followers: authentic Austrian brewing heritage, stories of innovation, and content that connects past and present – making the brand both relatable and distinctive.
The result? A brewery that doesn’t just tell its history but lives it – standing out as a true wheat beer pioneer since 1901.